Peter C. Verhoef

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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

by Peter C. Verhoef, Edwin Kooge, and Natasha Walk First published in 2016 — 6 editions

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Creating Value with Data Analytics in Marketing: Mastering Data Science

by Peter C. Verhoef, Edwin Kooge, Natasha Walk, and Jaap E. Wieringa First published in 2021 — 5 editions

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Multichannel Retailing: A Review and Research Agenda

by Huan Liu, Peter C. Verhoef, and Lara Lobschat First published in 2018 — 1 edition

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Consumer Informational Privacy: Current Knowledge and Research Directions

by Frank T. Beke, Felix Eggers, and Peter C. Verhoef First published in 2018 — 1 edition

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Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior

by Peter C. Verhoef First published in 2001 — 1 edition

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Research Agenda for Digital Transformation: Multidisciplinary Perspectives

by John Q. Dong and Peter C. Verhoef First published in 2024 — 1 edition

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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

by Tammo H. A. Bijmolt, Matilda Dorotic, and Peter C. Verhoef First published in 2011 — 1 edition
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OLID: OL8082493A

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Created August 4, 2020
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August 4, 2020

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Peter C. Verhoef

7 works Add another?

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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

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Creating Value with Data Analytics in Marketing: Mastering Data Science

Multichannel Retailing: A Review and Research Agenda

Consumer Informational Privacy: Current Knowledge and Research Directions

Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior

Research Agenda for Digital Transformation: Multidisciplinary Perspectives

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design

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