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Alan Mitchell

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1954

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Right Side Up: Building Brands in the Age of the Organized Consumer

by Alan Mitchell First published in 2001 — 2 editions

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Brand strategies in the information age: the rise of new marketing

by Alan Mitchell First published in 1997 — 1 edition

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Efficient consumer response: a new paradigm for the European FMCG sector

by Alan Mitchell First published in 1997 — 1 edition

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OLID: OL5279438A

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Created September 28, 2008
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September 28, 2008

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