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Last edited by ImportBot
September 14, 2008 | History
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Kusum L Ailawadi

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4 works Add another?

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  • Cover of: product-market-based measure of brand equity

    First published in 2002 2 editions in 1 language
    Not in Library

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  • Cover of: effect of store brand share on retail margins: an empirical analysis

    First published in 2002 1 edition in 1 language
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  • Cover of: Market share and growth are not good predictors of the A/S ratio

    First published in 1993 1 edition in 1 language
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  • Cover of: Market share and ROI: a peek at some unobserved variables

    First published in 1993 1 edition in 1 language
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Subjects
Market share, Advertising, Decision making, Management, Marketing, Brand name products, House brands, Mathematical models, Profit, Rate of return, Valuation

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ID Numbers

  • OLID: OL4669120A

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History

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September 14, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record