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Last edited by bitnapper
January 2, 2024 | History
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Kevin Lane Keller

Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on strategic brand management and lectures in executive programs on those topics.

Professor Keller's general area of expertise is in understanding how theories and concepts related to consumer psychology can improve branding and marketing strategies. His research has been published numerous times in each of the four of the major marketing journals. With over 120 published papers, he is also one of the most heavily cited of all marketing academics, and he has received numerous awards for his research accomplishments. He is also author of the textbook Strategic Brand Management, which added co-author Vanitha Swaminathan for its 5th edition. He is also co-author with Philip Kotler of the all-time best-selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition.

Source: Dartmouth College

Photo of Kevin Lane Keller

Born 1956-06-23

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  • Cover of: Pearson Mylab Marketing with Pearson EText - Instant Access - for Marketing Management, Global Edition

    First published in 2022 — 1 edition
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  • Cover of: Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)

    First published in 2014 — 1 edition
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  • Cover of: Marketing Management

    First published in 2016 — 1 edition
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  • Cover of: The Infinite Asset: Managing Brands to Build New Value

    First published in 2001 — 1 edition
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  • Cover of: Strategic Brand Management: Building, Measuring And Managing Brand Equity

    First published in 2008 — 1 edition
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  • Cover of: Marketing Management, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package

    First published in 2015 — 1 edition
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  • Cover of: Marketing Management , Student Value Edition

    First published in 2015 — 1 edition
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  • Cover of: Marketing Management Plus MyMarketingLab with Pearson EText -- Access Card Package

    First published in 2015 — 1 edition
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  • Cover of: Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    First published in 2012 — 1 edition
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  • Cover of: 2014 MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management

    First published in 2014 — 1 edition
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  • Cover of: Marketing Management, Instructor's Manual

    First published in 2012 — 1 edition
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  • Cover of: Marketing Management, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package

    First published in 2019 — 1 edition
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  • Cover of: Marketing Management, Fourteenth Canadian Edition

    First published in 2012 — 1 edition
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  • Cover of: Marketing Management (Arab World Edition)

    First published in 2012 — 1 edition
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  • Cover of: NEW MyMarketingLab -- Access Card -- for Marketing Management

    First published in 2011 — 1 edition
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  • Cover of: Strategic brand management: building, measuring, and managing brand equity

    First published in 2013 — 1 edition
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  • Cover of: manajemen pemasaran

    First published in 2016 — 1 edition
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  • Cover of: La marca corporativa: Estratègies de gestió i communicació

    First published in 2005 — 1 edition
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  • Cover of: Marketing Management

    First published in 2007 — 1 edition
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  • Cover of: Kotler : Marketing Management_p4: European Edition

    First published in 2019 — 1 edition
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Photo of Kevin Lane Keller

Born 1956-06-23

Subjects

Brand name products, Management, Marketing, management, Marketing, Advertising, Product management, 658.8/27, Brand choice, Brand name products--management, Branding (Marketing), Gestion, 658.8, Business & economics -> marketing -> principles of marketing, Business names, Case studies, Consumers' preferences, General, Marketing textbooks, Marketing--management, 85.40, Administración de mercadeo, Análisis de mercadeo, Arab countries, commerce, Brand loyalty, Business & economics

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Europe, United States

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Alternative names

  • Kevin L. Keller

History

Download catalog record: RDF / JSON
January 2, 2024 Edited by bitnapper Edited without comment.
January 2, 2024 Edited by bitnapper merge authors
January 1, 2024 Edited by Marla Added author details
January 1, 2024 Edited by Marla Added new photo
April 1, 2008 Created by an anonymous user initial import