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Last edited anonymously
April 30, 2008 | History
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Paul Feldwick

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7 works Add another?

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  • Cover of: Why Does the Pedlar Sing?: What Creativity Really Means in Advertising

    First published in 2021 2 editions in 1 language
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  • Cover of: What is brand equity, anyway?: selected papers on brands and advertising

    First published in 2002 2 editions in 1 language
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  • Cover of: The Anatomy of Humbug: How to Think Differently about Advertising

    First published in 2015 1 edition
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  • Cover of: Anatomy of Humbug: How to Think Differently about Advertising

    First published in 2015 1 edition in 1 language
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  • Cover of: Advertising Works 5: Papers from the Ipa Advertising Effectiveness Awards : Institute of Practitioners in Advertising, 1988

    First published in 1990 1 edition in 1 language — 1 previewable
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  • Cover of: Evaluating Advertising

    First published in 1997 1 edition in 1 language
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  • Cover of: Advertising Works

    First published in 1991 1 edition — 1 previewable
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We need a photo of Paul Feldwick

Subjects
Advertising, Advertising, psychological aspects, Brand choice, Brand loyalty, Brand name products, Case studies, Intangible property, Mass media, great britain, Research, Valuation

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ID Numbers

  • OLID: OL3238375A

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History

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April 30, 2008 Created by an anonymous user initial import