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Last edited by RenameBot
September 4, 2008 | History

Evert Gummesson

We need a photo of Evert Gummesson

Born 1936

9 works Add another?

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  • Cover of: Total relationship marketing: marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

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  • Cover of: Service quality in hospitality organizations

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  • Cover of: Quality management in service organizations: an interpretation of the service quality phenomenon and a synthesis of international research

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  • Cover of: Yuppiesnusk eller ledarskapets förnyelse?: om kunskapsföretag, managementkonsulter, service management, nätverk och andra företeelser i 1900-talets affärsliv och förvaltning

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  • Cover of: Qualitative methods in management research
    First published in 1988 5 editions in 1 language — 2 previewable Cover of edition qualitativemetho0000gumm

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  • Cover of: Resultatinriktad marknadsföring

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  • Cover of: Marknadsföring och inköp av konsulttjänster: en studie av egenskaper och beteenden i producenttjänstmarknader = [The marketing and purchase of consultancy services]

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  • Cover of: Marknadsfunktionen i företaget: marknadsföringens planering och styrning

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  • Cover of: Strategisk planering och styrning.: Företagets strategiska långsiktiga planering ur praktisk och teoretisk synvinkel.

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History

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September 4, 2008 Edited by RenameBot fix author name
April 1, 2008 Created by an anonymous user initial import