John E. G. Bateson

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Managing services marketing: text and readings

by John E. G. Bateson First published in 1989 — 6 editions

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Bundle : Services Marketing: Concepts, Strategies, and Cases, Loose-Leaf Version, 5th + MindTap Marketing, 1 Term Printed Access Card

by K. Douglas Hoffman and John E. G. Bateson First published in 2016 — 2 editions

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The effects of perceived control and customer crowding on the service experience

by John E. G. Bateson First published in 1990 — 2 editions

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The Effects of Perceived Control and Customer Crowding on the Service Experience (Working Paper, Report No 90-105)

by L. Melikʻišvili, John E. G. Bateson, and Michael K. M. Hui First published in 1990 — 2 editions

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Guan li fu wu ying xiao: Fu wu xing qi ye ying xiao guan li shi yong zhi nan

by John E. G. Bateson First published in 2004 — 1 edition
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The marketing research process in business organizations

by John E. G. Bateson First published in 1981 — 1 edition

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Why we need services marketing

by John E. G. Bateson First published in 1979 — 1 edition

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The problems of research utilization in marketing: a pilot study of the research supplier selection process in consumer goods companies : a thesis

by John E. G. Bateson First published in 1979 — 1 edition

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Testing a conceptual framework for consumer service marketing

by John E. G. Bateson First published in 1978 — 1 edition

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OLID: OL245087A

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Created April 1, 2008
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September 7, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

John E. G. Bateson

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