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Last edited anonymously
August 19, 2008 | History
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Michael J. Naples

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  • Cover of: Effective frequency: the relationship between frequency and advertising effectiveness

    First published in 1979 2 editions in 1 language — 1 previewable
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  • Cover of: The ARF/ABP study of the relationship between business-to-business advertising and sales: final report

    First published in 1987 1 edition in 1 language
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Subjects
Advertising, Advertising campaigns, Advertising media planning, Cost effectiveness, Effective frequency, Evaluation, Industrial Advertising, Motivation research (Marketing), Psychological aspects, Research
Places
United States

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ID Numbers

  • OLID: OL1106986A

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History

Download catalog record: RDF / JSON
August 19, 2008 Edited by an anonymous user fix author name
April 1, 2008 Created by an anonymous user initial import