An edition of Brand Leadership (2000)

Brand Leadership

Building Assets in an Information Economy

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  • 3 Want to read
Cover of: Brand Leadership by David A. Aaker, David A. Aaker
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Last edited by Camillo Pellizzari
August 25, 2019 | History
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An edition of Brand Leadership (2000)

Brand Leadership

Building Assets in an Information Economy

by

  • 3 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Free Press, The
Pages
352

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Edition Availability
Cover of: Brand Leadership
Brand Leadership : Building Assets in an Information Economy
2000, Free Press, The
Hardcover
  • Not in Library
Libraries near you: WorldCat

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Book Details

First Sentence

"In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap."

The Physical Object

Format
Hardcover
Number of pages
352

ID Numbers

Open Library
OL9627966M
ISBN 10
0684866455
ISBN 13
9780684866451
Library Thing
4639166
Goodreads
6037265

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History

Download catalog record: RDF / JSON
August 25, 2019 Edited by Camillo Pellizzari merge authors
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 11, 2009 Created by WorkBot add works page