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An edition of Die Erfassung von Carryover-Effekten im Marketing (1984)

Die Erfassung von Carryover-Effekten im Marketing

kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen

by

Die Erfassung von Carryover-Effekten im Marke ...
Peter Langkamp, Peter Langkamp
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Last edited by Open Library Bot
December 4, 2010 | History
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An edition of Die Erfassung von Carryover-Effekten im Marketing (1984)

Die Erfassung von Carryover-Effekten im Marketing

kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen

by

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Publish Date
Publisher
H. Deutsch
Language
German
Pages
335

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Subjects

Consumers' preferences Econometric models Market surveys
Edition Availability
Cover of: Die Erfassung von Carryover-Effekten im Marketing
Die Erfassung von Carryover-Effekten im Marketing: kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
1984, H. Deutsch
in German

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Book Details

Edition Notes

Bibliography: p. 313-335.

Published in
Thun
Series
Reihe Wirtschaftswissenschaften,, Bd. 320

Classifications

Library of Congress
HF5415.3 .L36 1984

The Physical Object

Pagination
335 p. :
Number of pages
335

Edition Identifiers

Open Library
OL2570226M
ISBN 10
3871448443
LCCN
85113501

Work Identifiers

Work ID
OL5134466W

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