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An edition of Strategische Marketing- und Imageplanung (1993)

Strategische Marketing- und Imageplanung

Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten

by

Strategische Marketing- und Imageplanung
Bernd Huber, Bernd Huber
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Last edited by ImportBot
August 19, 2020 | History
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An edition of Strategische Marketing- und Imageplanung (1993)

Strategische Marketing- und Imageplanung

Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten

by

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Publish Date
Publisher
P. Lang, Lang AG International Academic Publishers, Peter
Language
German
Pages
403

Subjects

Management Marketing Strategic planning Marketing, management
Edition Availability
Cover of: Strategische Marketing- und Imageplanung
Strategische Marketing- und Imageplanung: Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
1993, P. Lang, Lang AG International Academic Publishers, Peter
in German

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Book Details

Edition Notes

Includes bibliographical references (p. 243-269).
Originally presented as the author's thesis (doctoral)--Technische Universität Berlin, 1991.

Published in
Frankfurt am Main, New York
Series
Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,, Bd. 1345 =, Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;, vol. 1345 =, European university studies. Series V, Economics and management ;, vol. 1345, Europäische Hochschulschriften., Bd. 1345.

Classifications

Library of Congress
HF5415.13 .H823 1993

The Physical Object

Pagination
viii, 403 p. :
Number of pages
403

Edition Identifiers

Open Library
OL1505165M
ISBN 10
3631452675
LCCN
93185256

Work Identifiers

Work ID
OL4046516W

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