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Overzicht van alle aspecten van het mediakeuzeproces die van belang zijn bij reclamecampagnes.
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Subjects
Mediaplanning, Reclame, Advertising. Public relations, Strategisch beleid, 05.31 publicity, MassamediaPlaces
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Edition Notes
Omslagtitel: Media & reclame.
1e dr.: Groningen : Wolters-Noordhoff, 1996.
Met lit. opg., reg.
The Physical Object
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