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Erfolgsfaktoren neuer Zeitschriften: empirische betriebswirtschaftliche Untersuchung zur Entwicklung und Markteinführung von Publikumstiteln
1996, R. Fischer
in German
3889271960 9783889271969
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Edition Notes
Includes bibliographical references (p. 326-338).
Originally presented as the author's thesis (doctoral)--Universität München, 1996.
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