An edition of L'idéation publicitaire (1997)

L'idéation publicitaire

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Cover of: L'idéation publicitaire by René Déry
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March 27, 2021 | History
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An edition of L'idéation publicitaire (1997)

L'idéation publicitaire

by

  • 0 Ratings
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  • 0 Currently reading
  • 0 Have read

L'auteur explique les mécanismes, les outils et les étapes de la création publicitaire. Il présente une sélection de messages publicitaires conçus au Québec, ainsi que quelques grands maîtres du domaine. Une liste de ressources est offerte en dernière partie.

Publish Date
Publisher
Éditions Transcontinental
Language
French
Pages
139

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Previews available in: French

Subjects
Advertising, Commercial art, Television advertising, Publicité, Art publicitaire, Messages publicitaires, Illustrations, images, Communication visuelle, Sémiotique et médias, Idée, Publicité (commerce), Message publicitaire

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Edition Availability
Cover of: L'idéation publicitaire
L'idéation publicitaire
1997, Éditions Transcontinental
in French
Libraries near you: WorldCat

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Book Details

Edition Notes

Comprend des références bibliographiques (pages 126-127) et un index.

Published in
Montréal
Series
Collection Communication visuelle -- v. 2, Collection Communication visuelle -- v. 2.

Classifications

Dewey Decimal Class
659.1
Library of Congress
P93 .5 C734v V. 2

The Physical Object

Pagination
139 pages
Number of pages
139

ID Numbers

Open Library
OL32120565M
Internet Archive
lideationpublici0000dery
ISBN 10
2894720211
ISBN 13
9782894720219
OCLC/WorldCat
36840860

Source records

Internet Archive item record

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