Markenimagekonfusion als Managementherausforderung

zum Problem einer gedächtnisbasierten und Point-of-sale-induzierten, verwirrenden Wahrnehmung von Marken

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Last edited by MARC Bot
July 5, 2019 | History

Markenimagekonfusion als Managementherausforderung

zum Problem einer gedächtnisbasierten und Point-of-sale-induzierten, verwirrenden Wahrnehmung von Marken

1. Aufl.
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Gabler
Language
German
Pages
258

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Previews available in: German

Book Details


Edition Notes

Zugl.: Bremen, Univ., Diss., 2007

Published in
Wiesbaden
Series
Gabler Edition Wissenschaft : Innovatives Markenmanagement

Classifications

Dewey Decimal Class
658.827
Library of Congress
HF4999.2-6182

The Physical Object

Pagination
XX, 258 S.
Number of pages
258

ID Numbers

Open Library
OL27072755M
Internet Archive
markenimagekonfu00weer
ISBN 10
3834909491
ISBN 13
9783834909497
OCLC/WorldCat
229449690

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July 5, 2019 Created by MARC Bot import new book