Are you new to Neuro Linguistic Programming? Do you want a better understanding of what makes you and others tick? Are you seeking clearer goals, more effective communication and better relationships? This book offers straightforward access to understanding LP - the study of subjective experience - and helps you to put the ideas and techniques into practice in your personal and professional life. Exercises, activities, case studies, anecdotes and quizzes are used to bring each area to life. Business-related applications should be evident throughout, and the book is relevant for anyone seeking a solid grounding in NLP, covering NLP practioner level training and beyond.