An edition of Buzz or Zap? Consumer psychology for the 21st century
(2013)
Buzz or Zap? Consumer psychology for the 21st century
by T. L. Brink
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Last edited by Alice Kirk
December 8, 2015 | History
This book has been adopted as the textbook for the consumer behavior course at the University of the People, a tuition free university affiliated with the United Nations Global Alliance for Information and Communication Technologies and Development.
You can download the book for free via the link below.
Publish Date
2013
Publisher
Bookboon
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Book Details
Table of Contents
Innhold
About the author
Face Your Ultimate Competitor
How Consumers Make Decisions
The Hide And Seek Of Advertising
Beyond The Sterile Stereotypes Of Profiling
The Power Of Emotion
It’s Not About Price
Innovate
Competing Firms
Let Them Talk
Marketing Research
The Comeback Customer
Bibliography
Edition Identifiers
Work Identifiers
Links outside Open Library
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