An edition of Marketing Communications
(2013)
Marketing Communications
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Last edited by Alice Kirk
September 1, 2015 | History
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.
You can download the book for free via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Book Details
Table of Contents
Obsah
Fundamentals Of Communication In Marketing
Consumer Behaviour And Marketing Communication
Promotion Planning And Techniques
Advertising Techniques
Organizination And Management Of Advertising Agencies And Advertising Departments
Advertising Media
Advertising Research
Sales Promotion And Publicity
Personified Promotion
Direct Marketing
Public Relations
ID Numbers
Links outside Open Library
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| September 1, 2015 | Edited by Alice Kirk | Edited without comment. |
| September 1, 2015 | Created by Alice Kirk | Added new book. |