An edition of An introduction to Business Research Methods
(2013)
An introduction to Business Research Methods
by Dr. Sue Greener , Dr. Joe Martelli
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Last edited by Alice Kirk
August 31, 2015 | History
This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
You can download the book for free via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Book Details
Table of Contents
Obsah
Research problems and questions and how they relate to debates in Research Methods
Chapter Overview
Introduction
The nature of business research
What kind of business problems might need a research study?
What are the key issues in research methods we need to understand?
Questions for self review
References
Putting the problem into context: identifying and critically reviewing relevant literature
Chapter Overview
How does literature relate to research?
What kinds of literature should we search for?
Effective literature searching
Critical analysis of literature
Using Harvard referencing style
Questions for self review
References
Choosing research approaches and strategies
Topic Overview
Different perspectives of knowledge and research which underpin research design
Identify differing research paradigms for business
Key differences between qualitative and quantitative research methods and how and why they may be mixed
Criteria of validity and reliability in the context of business research
Your choice of research strategy or design
Questions for self review
References
Ethics in business research
Chapter Overview
How ethical issues arise in business research at every stage
Ethical criteria used in Higher Education business research studies
Strategies to ensure ethical issues in business research are addressed appropriately
Questions for self review
References
Choosing samples from populations
Chapter Overview
How and why sampling relates to business research
A range of probability and non-probability sampling techniques
Selecting appropriate techniques for different research studies
Assessing representativeness of samples and generalisability from samples
Questions for self review
References
Quantitative research methods: collecting and analysing quantitative data
Chapter Overview
Anticipating how the research design is affected by data collection and analysis tools
Recognising different types of data for analysis
Coding and Entering data for computer analysis
Choosing appropriate ways to present data through charts, tables and descriptive statistics
Selecting appropriate statistical tools for the research variables
Questions for self review
References
Questionnaire design and testing
Chapter Overview
Difficulties associated with questionnaire design
Choosing from a range of question formats
How to design, pilot and administer questionnaires
Questions for self review
References
Using secondary data
Chapter Overview
What to look for as secondary data and where to find it
The contribution of secondary data to business research
The disadvantages of using secondary data in business research and how to overcome them
Questions for self review
References
Qualitative research methods: collecting and analysing qualitative data
Chapter Overview
Key issues in qualitative data analysis
The range of qualitative research methods applicable to different research topics
How qualitative data can be prepared for analysis
Computer based methods for qualitative data analysis
Questions for self review
References
Practical issues in conducting interviews, focus groups, participant observation
Chapter Overview
Practical considerations relating to participant observation
Practical issues relating to interviews
Practical issues relating to focus groups
Questions for self review
References
Forecasting trends
Chapter Overview
Why forecasting is not widely covered in the business research methods literature
Existing methodologies for forecasting
Basic forecasting tools
Measures commonly used to evaluate forecasts
Exploring the value of forecasting methods in business practice
Questions for self review
References
Presenting research reports
Chapter Overview
Your personal approach to writing a report
The differences between writing a report for a business audience and for academic purposes
Producing an oral presentation of key findings
Questions for self review
References
ID Numbers
Links outside Open Library
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| August 31, 2015 | Edited by Alice Kirk | Edited without comment. |
| August 31, 2015 | Created by Alice Kirk | Added new book. |