An edition of The Power of Conjoint Analysis
(2013)
The Power of Conjoint Analysis
by David Murray
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Last edited by Alice Kirk
July 29, 2015 | History
Marketers need to understand this process. One tool available is conjoint analysis, which analyses this snapshot of behaviour by deriving the utility or value a consumer places on each element of the proposition
Welcome to the world of choice and how you position your product in the competitive marketplace.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. Introduction
1.1. The Role of Statistics in Market Research
2. An Outline of Conjoint Analysis
2.1. Sample Size Considerations:
3. Case Studies
3.1. Private Sector Case Study: The Bundling of Digital Services
3.2. Public Sector Case Study: Exercising Choice for Specialist Healthcare Treatment
4. Generic Conjoint Techniques
5. Reflection and the Way Forward
6. Bibliography
7. Biography
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| July 29, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 29, 2015 | Created by Alice Kirk | Added new book. |