An edition of Obtaining and Retaining Customers - Part I
(2013)
Obtaining and Retaining Customers - Part I
by Andrew Whalley
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Last edited by Alice Kirk
July 28, 2015 | History
At the heart of this book is the belief that to survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount – if customer don’t get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Marketing & SalesShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. Why do Customers Count?
1.1. Changes in the business environment
2. Developing a Customer Oriented Business
2.1. The Customer’s Perception is everything
2.2. So why do customers buy?
2.3. Measure to Improve
3. Obtaining Customers
3.1. How do we attract customers: Marketing
3.2. Obtaining Customers; the sales perspective
3.3. Value-based marketing: marketing metrics
3.4. Marketing Basics
3.5. Understanding needs
3.6. Profiling, Segmentation & Targeting
3.7. Issues in 21st century marketing
3.8. The offer
3.9. CRM – Customer Relationship Management
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| July 28, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 28, 2015 | Created by Alice Kirk | Added new book. |