An edition of The Upside Down Guide to writing for the Press
(2013)
The Upside Down Guide to writing for the Press
by Peter Rose
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Last edited by Alice Kirk
July 16, 2015 | History
This book may not turn you into an award-winning journalist. But, follow its rules and it will help achieve better and more extensive coverage for your press releases.
You can download the book via the link below.
Publish Date
2013
Publisher
Bookboon.com
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Subjects
Communication & PresentationShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
1. The inverted pyramid
2. How do we define News?
3. The painful birth of a press release
4. Structuring a Press Release – The Six Ws
5. What can I put into a Press Release?
6. Getting the picture?
7. Journalists’ pet hates – and some ways to avoid them
8. PRINT versus DIGITAL – What price conventional Press Relations in the Twitter age?
9. Writing for the Web and other electronic media
10. LANGUAGE: Confusion reins: or should that be reigns?
11. Summing Up
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| July 16, 2015 | Edited by Alice Kirk | Edited without comment. |
| July 16, 2015 | Created by Alice Kirk | Added new book. |