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Last edited by Alice Kirk
July 16, 2015 | History
This book delves into the evolution of Social Media, its benefits for individuals/ businesses and social media management.
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Publish Date
2013
Publisher
Bookboon.com
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Subjects
Communication & PresentationShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Content
Introduction
1 What is Social Media?
2 The Changing Face of Social Media 2.1 The Phreaking Era (1950’s – Early 90’s)
2.2 Bulletin Board Systems (BBS’s) – (1979- 1995)
2.3 Commercial Online Services (1979 – 2001)
2.4 The World Wide Web (WWW) – 1991
2.5 IRC, ICQ and Instant Messenger (1983-1996)
2.6 Peer-To-Peer (P2P), BitTorrent - “Social” Media Sharing (1999)
2.7 Social Networking Sites (1997-2008)
2.8 Social Bookmarking (1996 –2003)
2.9 Blogs (1994-1999)
2.11 The Future of Social Media
3 Understanding Social Media 3.1 Classification of Social Media 3.2 Honeycomb Framework of Social Media Functionality 3.3 Social Media Landscape 2011 by Fred Cavazza
4 Benefits of Social Media For Individuals
5 Benefits of Social Media for Businesses
6 Social Media Management 6.1 Identification of Relevant Social Media 6.2 Profile Creation 6.3 Expanding the Network 6.5 Monitoring and Analysis 6.6 Why Businesses Need Social Media Strategy
7 Social Media Tools 7.1 Social Media Engagement Tools 7.2 Social Media Monitoring and Analysis Tools 7.3 Professional Listening Tools 7.4 Other Tools
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