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Josef Mazanec

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Objekte der Wirtschaftswerbung: Analyse d. Werbeobjekte z. systemat. Entwicklung von Werbestrategien

by Josef Mazanec First published in 1975
1 edition

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Strukturmodelle des Konsumverhaltens: empirische Zugänglichkeit u. prakt. Einsatz zur Vorbereitung absatzwirtschaftl. Positionierungs- u. Segmentierungsentscheidungen

by Josef Mazanec First published in 1978
1 edition

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OLID: OL1631391A

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