The ethnocompetitiveness concept has been considered initially like dynamic and flexible, together relational processes of organized systems and their main characteristic is the knowledge. It is defined as the capacity that has a social group, sustained in the local knowledge, to adopt external cultural elements to his own socioeconomic dynamics; with the purpose of maintaining its strategy of reproduction.

The present study shows to the relevance of its application and the importance that have the social subjects for their construction. In this sense, a perspective centered in the actor illuminates of significant way the social construction of the subsistence when identifying the social practices and the cultural interpretations developed by the different actors to face its problems and provides a taken root understanding of the dynamic ones of change of articles of incorporation.

From this study of case we can indicate that it is possible that the results are viable for the social groups of Latin America based on their dynamic productive premises, which pass through processes of social resetting product of an adoption of external cultural elements that allow their insertion in the economic sphere.