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universitaire
Un portrait à la fois technique et critique de la publicité qui définit les concepts de la communication persuasive, ses méthodes, son évolution.
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| December 5, 2020 | Edited by MARC Bot | import existing book |
| January 24, 2010 | Edited by WorkBot | add more information to works |
| December 11, 2009 | Created by WorkBot | add works page |