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Last edited anonymously
August 19, 2008 |
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Peter Langkamp
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Die Erfassung von Carryover-Effekten im Marketing: kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
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Peter Langkamp
First published in 1984
1 edition
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OLID: OL1133979A
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