| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2972974985:683 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2972974985:683?format=raw |
LEADER: 00683cam a2200181 a 4500
001 445fe9b585504d359cd9da05b4e9bc46
003 UK-BiTAL
005 20050706030826.0
008 940318s1993 xxu | 000 ||eng|d
035 $a()v8772630
040 $aUW15$cUW15$dUK-BiTAL
100 1 $aWansink, Brian.
245 10 $aHow expansion advertising affects brand usage frequency :$ba programmatic evaluation /$cBrian Wansink and Michael L. Ray.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1993.
490 0 $aReport / Marketing Science Institute ;$vno.93-126
490 0 $aWorking paper / Marketing Science Institute
700 1 $aRay, Michael L.
710 2 $aMarketing Science Institute.