| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2308641175:1070 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:2308641175:1070?format=raw |
LEADER: 01070nam a2200265 a 4500
001 aff3fbc8ad4547dd9316cd8ab47580a4
003 UK-BiTAL
005 20050705184951.0
008 021122s2002 enkab 001 ||eng|d
015 $aGBA279445$2bnb
020 $a0072409479 :
020 $a0071121102 (cased) :$cNo price
035 $a()0072409479
040 $aDLC$cDLC$dUK-BiTAL
082 04 $a658.8$221
100 1 $aPerreault, William D.
245 10 $aBasic marketing :$ba global-managerial approach /$cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250 $a14th international ed.
260 $aBoston ;$aLondon :$bMcGraw-Hill,$cc2002.
300 $axxxii, 815 [28] p. :$bcol. ill., maps ;$c28 cm +$e1 computer laser optical disk (4 3/4 in.)
440 0 $aMcGraw-Hill/Irwin series in marketing
500 $aA variety of multi-media instructional aids, including a Web site, are available to support the text.
500 $aIncludes bibiliographical references (p. 754-810) and indexes.
650 0 $aMarketing$xManagement.
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)