| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1330094414:694 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1330094414:694?format=raw |
LEADER: 00694cam a2200169 a 4500
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003 UK-BiTAL
005 20050705142915.0
008 970327nuuuuuuuuxxk 000 ||eng|d
035 $a()q8520472
040 $aLP$cLP$dUK-BiTAL
100 1 $aPickton, David.
245 00 $aPoor understanding of marketing principles has led to poor marketing management performance :$bconsideration of four marketing myths /$cDavid Pickton and Sheila Wright.
260 $aLeicester :$bBusiness School, De Montfort University,$c199-?.
440 0 $aLeicester Business School Occasional Paper ;$v39
700 1 $aWright, Sheila.
710 2 $aDe Montfort University.$bLeicester Business School.