| Record ID | talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1131010657:990 |
| Source | Talis |
| Download Link | /show-records/talis_openlibrary_contribution/talis-openlibrary-contribution.mrc:1131010657:990?format=raw |
LEADER: 00990cam a22002417a 4500
001 48c45f41c2f84d49aaed7be6fd95a7e7
003 UK-BiTAL
005 20050705140001.0
008 020705s2003 enk | 000 ||eng|d
020 $a0071195637
035 $a()0071195637
040 $dUK-BiTAL
082 04 $a658.848$221
100 1 $aJohansson, Johny.
245 00 $aGlobal marketing :$bforeign entry, local marketing & global management /$cJohny K. Johansson.
250 $a3rd ed, International ed.
260 $aBoston :$bMcGraw,$cc2003.
300 $a672p. :$bIll.col.M. ;$c21.8 x 21.8 cm.
365 $b40.99$cGBP$kxxk
366 $b20020700$cIP$kxxk
520 $aReflecting the job of the global marketing manager, within both large and small multinational companies, and examining what drives a company's expansion abroad, this text is aimed at global, international and export marketing courses, at undergraduate andMBA level.
521 $aUndergraduate.
653 $aKMB: International business