MARC Record from Western Washington University

LEADER: 02221cam 2200337Ia 4500
001 ocm44686815
003 OCoLC
005 20030106144115.0
008 000731s2000 cau b 001 0 eng d
020 $a0787954276
040 $aPZZ$cPZZ$dUIU$dJYJ$dMUQ$dXFF
043 $an-us---
049 $aXFFA
090 $aLB2328$b.N473 no. 110
245 00 $aBuilding successful relationships between community colleges and the media /$cClifton Truman Daniel, Janel Henriksen Hastings, editors.
246 18 $aRelationships with the media
260 $aSan Francisco :$bJossey-Bass, ;$aLos Angeles, Calif. :$bERIC Clearinghouse for Junior Colleges,$cc2000.
300 $a89 p. ;$c23 cm.
440 0 $aNew directions for community colleges,$x0194-3081 ;$vno. 110
440 0 $aJossey-Bass higher and adult education series
500 $a"Summer 2000."
504 $aIncludes bibliographical references and index.
505 50 $tCommunity colleges and the media: defining identity /$rJanel Henriksen Hastings --$gThe$timportance of being honest: building relationships between media and college personnel /$rClifton Truman Daniel --$tBuilding relationships with the media: a brief working guide for community college leaders /$rNeal A. Raisman --$tCommunity colleges and the media: getting effective coverage for your institution /$rTim Thornton --$tCommunity college advancement through relationships with the newspaper media /$rAnthony Marquez --$tWorking with media outlets to communicate with the public /$rMark L. Wallace --$tUsing demographics and statistics to inform target audiences /$rJanel Henriksen Hastings --$tMaking the case for "public journalism" /$rLucy Lee --$gThe$tmedia as teacher: helping advisers, mentoring young journalists /$rChristine Tatum --$tYour site or mine? Courting the press along the information superhighway /$rClifton Truman Daniel --$gSources and information:$tmedia relations in community colleges /$rBarbara Tobolowsky.
650 0 $aCommunity colleges$zUnited States.
650 0 $aMass media.
700 1 $aDaniel, Clifton Truman,$d1957-
700 1 $aHastings, Janel Henriksen.
907 $a.b19890448$bmulti$c-
902 $a070705
998 $b1$c030106$dm$ea$f-$g0
902 $asc