| Record ID | marc_university_of_toronto/uoft.marc:787936376:887 |
| Source | University of Toronto |
| Download Link | /show-records/marc_university_of_toronto/uoft.marc:787936376:887?format=raw |
LEADER: 00887cam 22002170i 4500
008 851023c19851978fr a b 1 fre c
020 $a2040156550 (br.) :$c38,80
050 00 $aBF637P4
082 4 $a153.852 K17c
090 8 $aBF 637 .P4K17 1985$bROBA$c1
100 $aKapferer, Jean-Noël.
245 4 $aLes chemins de la persuasion :$ble mode d'influence des media et de la publicité sur les comportements /$cJean-Noël Kapferer.
260 0 $a[Paris] :$bDunod,$c1985, c1978.
300 $a346 p. :$bill. --
490 0 $aDunod entreprise, ISSN 0335-4784
504 $aIncludes bibliographical references and index.
650 0 $aPublicity$xPsychological aspects
650 0 $aPersuasion (Psychology)
699 8 $aPublicité - Aspect psychologique
948 $a07/15/1992$b05/12/1999
949 $aBF637 .P4 K17 1985$wLC$c1$i31761000692632$d14/5/1993$lSTACKS$mROBARTS$n1$q1$rY$sY$tBOOK$u26/8/1992