| Record ID | marc_university_of_toronto/uoft.marc:5460169007:709 |
| Source | University of Toronto |
| Download Link | /show-records/marc_university_of_toronto/uoft.marc:5460169007:709?format=raw |
LEADER: 00709cam 22001457a 4500
008 070404s2002 xxu 000 0 eng d
100 1 $aWansink, Brian.
245 10 $aRevitalizing mature brands : $brevitalization research from the Food and Brand Lab at the University of Illinois /$cBrian Wansink.
260 $aUrbana-Champaign, IL :$bFood and Brand Lab, University of Illinois ;$c2002.
300 $a260 p. :$bill ;$c25 cm.
500 $aArticles reproduced from various periodicals.
650 0 $aBrand name products$xMarketing
650 0 $aAdvertising$xBrand name products
710 2 $aFood and Brand Lab, University of Illinois.
949 $aHD 69 .B7 W251 2002$wLC$c1$i6103551-1001$lLIBRARYUSE$mBUSINESS$rY$sY$tBOOK$u4/4/2007