| Record ID | marc_university_of_toronto/uoft.marc:218573412:1005 |
| Source | University of Toronto |
| Download Link | /show-records/marc_university_of_toronto/uoft.marc:218573412:1005?format=raw |
LEADER: 01005cam 22002410a 4500
008 890920s1983 nyu a b 1 eng d
046 $aDLC$cDLC
050 00 $aHF5823$b.C5975 1983
082 0 $a659.1/11$z19
090 8 $aHF 5823 .C5975 1983$bROBA$c1
100 10 $aCort, Stanton G.
245 10 $aEffective business-to-business frequency :$bnew management perspectives from the research literature /$cStanton G. Cort, David R. Lambert, Paula L. Garret.
260 0 $aNew York :$bAdvertising Research Foundation,$cc1983.
300 $a148 p. in various pagings :$bill.
500 $a"An Advertising Research Foundation literature review"--Cover.
504 $aBibliography: p. [146]-[148]
650 0 $aAdvertising, Industrial.
650 0 $aAdvertising$xEffective frequency.
700 10 $aLambert, David R.
700 10 $aGarret, Paula L.
948 $a07/15/1992$b05/16/1999
039 0 $a2$b3$c3$d3$e3
949 $aHF5823 .C5975 1983$wLC$c1$i31761015809486$d20/12/1995$lSTACKS$mROBARTS$n3$q3$rY$sY$tBOOK$u26/8/1992