| Record ID | marc_university_of_toronto/uoft.marc:129192232:735 |
| Source | University of Toronto |
| Download Link | /show-records/marc_university_of_toronto/uoft.marc:129192232:735?format=raw |
LEADER: 00735cam 2200193b 4500
008 660701s1965 nyu a b eng x
050 4 $aHF5823$bM3
090 8 $aHF 5823 .M3$bROBA$c1
100 10 $aMayer, Martin
245 04 $aThe intelligent man's guide to sales measures of advertising.
260 0 $a[New York,$bAdvertising Research Foundation,$cc1965]
300 $av, 72 p.$bdiagr.
490 03 $aAn Advertising Research Foundation report
504 $aBibliography: p. 29-71.
650 0 $aAdvertising$xResearch
650 0 $aAdvertising$xResearch$xBibliography
710 20 $aAdvertising Research Foundation
948 $a07/14/1992$b09/20/1998
949 $aHF5823 .M3$wLC$c1$i31761015841448$d20/6/2001$lSTACKS$mROBARTS$n3$q3$rY$sY$tBOOK$u26/8/1992