MARC Record from marc_uic

LEADER: 04174cam a2200529 a 4500
001 99107306312005897
005 20200409125940.0
008 931221s1994 nyua 001 0 eng
010 $a93049723
019 $a1008220473
020 $a0823013049$q(pbk.)
020 $a9780823013043$q(pbk.)
035 $a182433-01carli_network
035 $a(OCoLC)ocm29636050$z(OCoLC)1008220473
035 $a(EIUdb)425592
035 $a(EXLNZ-01CARLI_NETWORK)991009305429705816
040 $aDLC$beng$cDLC$dBTCTA$dLVB$dBAKER$dYDXCP$dSYB$dMOF$dZAD$dOCLCO$dOCLCF$dCQ$$dOCLCQ$dAPUMS$dOCLCQ$dCNO$dOCLCQ$dEIUdb
043 $an-us---
049 $aIADA
050 00 $aNC1002.C46$bH45 1994
082 00 $a741.6/083$220
100 1 $aHeller, Steven.
245 10 $aDesigning for children /$cSteven Heller & Steven Guarnaccia ; designed by Teresa Fernandes.
260 $aNew York :$bWatson-Guptill,$c©1994.
300 $a160 pages :$bcolor illustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"The art of graphic design in ... games, television, signage & museums, children's books, toys, records, magazines, posters, newspapers."
500 $aIncludes index.
520 1 $a"Children's culture has become a boom industry, generating tons of accoutrements from toys to school supplies to interactive computer programs. To be successful, such materials must be designed in a way that speaks directly to a young audience yet pleases - and doesn't alienate - adults. That said, what is good design for children? What criteria does a designer follow in creating products that will appeal to kids without compromising on quality or aesthetics? Steven Heller and Steven Guarnaccia address these and many other related questions in Designing for Children, the first and only book devoted to an increasingly important subject." "Heller and Guarnaccia analyze and celebrate recent advances in child-oriented design and show examples of new work that represent the growing sophistication in this arena. The authors look at hundreds of case studies in which graphics play a major role, specifically in the realms of television, video, and radio; museums and environments; novelties and gifts; toys and games; newspapers and magazines; computers and electronics; theater and performances; and books and posters. Packaging and promotional materials for the various products and activities are also discussed." "In response to the burgeoning children's market, clients like Sony, Nickelodeon, Esprit/Kids, Hasbro, Stride Rite, Levi Strauss, Hallmark, Pentech, The Nature Company, Mattel, Milton Bradley, Broderbund, and numerous publishers are increasingly employing the talents of innovative designers with an eye toward reaching a young audience. Today among their ranks are such well-known and highly respected graphic artists as Seymour Chwast, Maira Kalman, April Greiman, Paula Scher, and Richard McGuire, many of whose designs for children are featured here." "Designing for Children is an important book for designers of all kinds, but it's also of interest to parents seeking well-made, thoughtfully designed alternatives to standard mass-market toys, books, and other childhood fare for their kids."--Jacket.
650 0 $aAdvertising$xChildren's paraphernalia$zUnited States.
650 0 $aChildren's paraphernalia$xDesign.
650 0 $aCommercial art$zUnited States.
650 6 $aEnfants$xObjets personnels$xPublicité$zÉtats-Unis.
650 6 $aEnfants$xObjets personnels$xDesign.
650 6 $aArt publicitaire$zÉtats-Unis.
650 7 $aAdvertising$xChildren's paraphernalia.$2fast$0(OCoLC)fst00797572
650 7 $aChildren's paraphernalia$xDesign.$2fast$0(OCoLC)fst00856179
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
653 $aLogos.
700 1 $aGuarnaccia, Steven.
776 08 $iOnline version:$aHeller, Steven.$tDesigning for children.$dNew York : Watson-Guptill, ©1994$w(OCoLC)755254146
959 $a(EIUdb)425592
959 $a(UICdb)1073063$9LOCAL
994 $a92$bIAD