| Record ID | marc_records_scriblio_net/part27.dat:103127322:610 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part27.dat:103127322:610?format=raw |
LEADER: 00610nam 2200205 a 4500
001 98071173
003 DLC
005 19981208154954.3
008 980708s1999 txua b 001 0 eng
010 $a 98071173
020 $a0030243564
040 $aDLC$cDLC
050 00 $aHF5415.2$b.Z537 1999
082 00 $a658.8/3$221
100 1 $aZikmund, William G.
245 10 $aEssentials of marketing research /$cWilliam G. Zikmund.
260 $aFort Worth, TX :$bDryden Press,$cc1999.
300 $axxii, 422 p. :$bcol. ill. ;$c26 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.