| Record ID | marc_records_scriblio_net/part26.dat:145961273:1137 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part26.dat:145961273:1137?format=raw |
LEADER: 01137cam 2200289 a 4500
001 97040334
003 DLC
005 20050105081845.0
008 970905s1998 nyua b 001 0 eng
010 $a 97040334
020 $a0471189626 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5837$b.S73 1998
082 00 $a659.1/11$221
100 1 $aSteel, Jon.
245 10 $aTruth, lies, and advertising :$bthe art of account planning /$cby Jon Steel.
260 $aNew York :$bWiley,$cc1998.
300 $axix, 298 p. :$bill. ;$c24 cm.
500 $a"An Adweek book."
504 $aIncludes bibliographical references (p. 277-279) and index.
650 0 $aAdvertising campaigns$zUnited States$xPlanning.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising agencies$xCustomer services$zUnited States.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley042/97040334.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley033/97040334.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix04/97040334.html