| Record ID | marc_records_scriblio_net/part23.dat:62928611:905 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part23.dat:62928611:905?format=raw |
LEADER: 00905cam 2200253 a 4500
001 92248309
003 DLC
005 19950714080313.0
008 921210s1992 enka b 001 0 eng
010 $a 92248309
020 $a0750606606
040 $aDLC$cDLC$dDLC
050 00 $aHD69.B7$bD45 1992
082 00 $a658.8/27$220
100 1 $aDe Chernatony, L.$q(Leslie)
245 10 $aCreating powerful brands :$bthe strategic route to success in consumer, industrial, and service markets /$cLeslie de Chernatony and Malcolm H.B. McDonald.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1992.
300 $axi, 282 p. :$bill. ;$c24 cm.
490 1 $aThe Marketing series
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xPlanning.
650 0 $aBrand name products$xMarketing.
700 10 $aMcDonald, Malcolm.
830 0 $aMarketing series (London, England)