| Record ID | marc_records_scriblio_net/part22.dat:39320301:724 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part22.dat:39320301:724?format=raw |
LEADER: 00724nam 2200229 a 4500
001 91072621
003 DLC
005 19930709073737.5
008 910502s1992 iaua b 001 0 eng
010 $a 91072621
020 $a069711791X
040 $aDLC$cDLC
050 00 $aHF5826.5$b.J83 1992
082 00 $a659.1$220
100 1 $aJugenheimer, Donald W.
245 10 $aAdvertising media :$bstrategy and tactics /$cDonald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
260 $aDubuque, IA :$bBrown & Benchmark,$cc1992.
300 $axii, 468 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising media planning.
700 10 $aBarban, Arnold M.
700 10 $aTurk, Peter B.