MARC Record from Scriblio

LEADER: 01976cam 2200277 a 4500
001 92022589
003 DLC
005 20030910191221.0
008 920615s1993 nyuab b 001 0 eng
010 $a 92022589
020 $a0471582565 (acid-free paper)
040 $aDLC$cDLC$dDLC
050 00 $aHD30.28$b.H43 1993
082 00 $a658.4/012$220
100 1 $aKrallinger, Joseph C.
245 10 $aStrategic planning workbook /$cJoseph C. Krallinger, Karsten G. Hellebust.
250 $a2nd ed.
260 $aNew York :$bJ. Wiley,$cc1993.
300 $aiv, 380 p. :$bill., maps ;$c24 cm.
500 $aHellebust's name appears first on the previous ed.
504 $aIncludes bibliographical references and index.
505 0 $aThe need to survive -- The new broom -- What management is all about -- Rates-of-change : the long and short of it -- Units sales versus dollar sales : a surprising analysis -- Individual product sales tale : order in chaos -- Product life cycles and pricing -- From marketing facts to functional plans -- From manufacturing facts to plans -- Financial management -- Unleashing the talents of people -- The planning cycle -- Phase 1 : the strategy plan (theory) -- Phase 1 : the strategy plan (practice) -- Phase 2 : the business plan (theory) -- Phase 2 : the business plan (practice) -- Phase 3 : budget (theory) -- Phase 3 : budget (practice) -- How sweet, success -- How to wield the levers of power -- Getting started -- What to look for -- Tools required to do a situation analysis -- Preparing plans for profitable action -- Chem-a-lot strategy plan package : years 28-30 -- Chem-a-lot business plan package : years 28-29 -- Chem-a-lot budget package -- Diagnostic tools -- Management concepts.
650 0 $aStrategic planning.
700 1 $aHellebust, Karsten G.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley031/92022589.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix02/92022589.html