| Record ID | marc_records_scriblio_net/part22.dat:159523693:958 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part22.dat:159523693:958?format=raw |
LEADER: 00958cam 2200253 a 4500
001 92018353 //r94
003 DLC
005 19940920082453.0
008 920514s1993 ilua b 001 0 eng
010 $a 92018353 //r94
020 $a0844235903 :$c$29.95
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aHF5415.1$b.C595 1993
082 00 $a658.8$220
100 1 $aCook, Kenneth J.$q(Kenneth Joseph)
245 10 $aAMA complete guide to small business marketing /$cKenneth J. Cook.
260 $aLincolnwood, Ill. :$bAmerican Marketing Association :$bNTC Business Books,$cc1993.
300 $axiv, 162 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 112-113) and index.
505 0 $aSelecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans.
650 0 $aMarketing$xManagement.
650 0 $aSmall business$zUnited States$xManagement.
740 01 $aSmall business marketing.