| Record ID | marc_records_scriblio_net/part21.dat:85222100:880 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part21.dat:85222100:880?format=raw |
LEADER: 00880cam 2200241 a 4500
001 90041327 //r98
003 DLC
005 19981027135249.5
008 900618s1991 nyua b 00110 eng
010 $a 90041327 //r98
020 $a0471618853 :$c$27.95
040 $aDLC$cDLC$dDLC
050 00 $aHD59$b.H276 1991
082 00 $a659.2$220
100 10 $aHarris, Thomas L.,$d1931-
245 14 $aThe marketer's guide to public relations :$bhow today's top companies are using the new PR to gain a competitive edge /$cThomas L. Harris ; foreword by Philip Kotler.
260 0 $aNew York :$bWiley,$cc1991.
300 $axiv, 306 p. :$bill. ;$c24 cm.
440 0 $aWiley series on business strategy
504 $aIncludes bibliographical references (p. 298-299) and index.
650 0 $aCorporations$xPublic relations.
650 0 $aMarketing$xManagement.
650 0 $aCorporate sponsorship.