| Record ID | marc_records_scriblio_net/part21.dat:84291464:958 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part21.dat:84291464:958?format=raw |
LEADER: 00958cam 2200277 a 4500
001 90040151 //r91
003 DLC
005 19911018080143.9
008 900525s1991 njua b 00110 eng
010 $a 90040151 //r91
020 $a080580949X (p)
020 $a0805802398 (c)
040 $aDLC$cDLC$dDLC$dOCoLC
050 00 $aHE8700.65$b.W42 1991
082 00 $a384.54/3$220
100 10 $aWebster, James G.
245 10 $aRatings analysis :$btheory and practice /$cJames G. Webster, Lawrence W. Lichty.
260 0 $aHillsdale, N.J. :$bL. Erlbaum Assocociates,$c1991.
300 $aix, 290 p. :$bill. ;$c24 cm.
440 0 $aCommunication textbook series.$pBroadcasting
504 $aIncludes bibliographical references (p. 264-278) and indexes.
650 0 $aTelevision programs$xRatings$xMethodology.
650 0 $aTelevision viewers.
650 0 $aRadio programs$xRatings$xMethodology.
650 0 $aRadio audiences.
700 10 $aLichty, Lawrence Wilson.