| Record ID | marc_records_scriblio_net/part20.dat:7245180:868 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part20.dat:7245180:868?format=raw |
LEADER: 00868pam 2200253 a 4500
001 88015137
003 DLC
005 19881125081058.2
008 880427s1989 njua b 00110 eng
010 $a 88015137
020 $a0133572609
050 0 $aHF1009.5$b.K39 1989
082 0 $a658.8/48$219
100 10 $aKeegan, Warren J.
245 10 $aGlobal marketing management /$cWarren J. Keegan.
250 $a4th ed.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice Hall,$cc1989.
300 $axvi, 783 p. :$bill. ;$c25 cm.
440 4 $aThe Prentice-Hall series in marketing
500 $aRev. ed. of: Multinational marketing management. 3rd ed. c1984.
504 $aIncludes bibliographies and indexes.
650 0 $aExport marketing$xManagement.
650 0 $aExport marketing$xManagement$xCase studies.
700 11 $aKeegan, Warren J.$tMultinational marketing management.