| Record ID | marc_records_scriblio_net/part18.dat:175946986:716 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part18.dat:175946986:716?format=raw |
LEADER: 00716nam 2200229 a 4500
001 86070497
003 DLC
005 19870505000000.0
008 860219s1987 cauaf b 00110 eng
010 $a 86070497
020 $a0155241028
043 $an-us---
050 0 $aHF5813.U6$bK38 1987
082 0 $a659.1/0973$219
100 10 $aKaufman, Louis,$d1922-
245 10 $aEssentials of advertising /$cLouis C. Kaufman.
250 $a2nd ed.
260 0 $aSan Diego :$bHarcourt Brace Jovanovich,$cc1987.
300 $axiv, 558 p., [64] p. of plates :$bill. (some col.) ;$c26 cm.
504 $aIncludes bibliographies and index.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising$zUnited States$xCase studies.