| Record ID | marc_records_scriblio_net/part18.dat:159602777:965 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part18.dat:159602777:965?format=raw |
LEADER: 00965cam 2200277 a 4500
001 86020271 //r87
003 DLC
005 19871124000000.0
008 860728s1986 dcu b 00100 eng
010 $a 86020271 //r87
020 $a0933833032 (set) :$c$139.00
020 $a0933833040 (v. 1)
020 $a0933833059 (v. 2)
050 0 $aHF5415$b.B379 1986
082 0 $a658.8$219
245 00 $aBeacham's marketing reference /$cedited by Walton Beacham, Richard T. Hise, Hale N. Tongren.
260 0 $aWashington, D.C. :$bResearch Pub.,$cc1986.
300 $a2 v. (x, 1045 p.) ;$c24 cm.
504 $aIncludes bibliographies and index.
505 0 $av. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling.
650 0 $aMarketing$xHandbooks, manuals, etc.
650 0 $aMarketing$xTerminology.
700 10 $aBeacham, Walton,$d1943-
700 10 $aHise, Richard T.
700 10 $aTongren, Hale N.,$d1921-
740 01 $aMarketing reference.