| Record ID | marc_records_scriblio_net/part17.dat:77972238:754 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part17.dat:77972238:754?format=raw |
LEADER: 00754nam 2200241 a 4500
001 84080813
003 DLC
005 19850530000000.0
008 840412s1985 ilua b 00110 eng
010 $a 84080813
020 $a0256031835
050 0 $aHF5415.2$b.B65 1985
082 0 $a658.8/3$219
100 10 $aBoyd, Harper W.
245 10 $aMarketing research :$btext and cases /$cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
250 $a6th ed.
260 0 $aHomewood, Ill. :$bR.D. Irwin,$c1985.
300 $axv, 836 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
650 0 $aMarketing research$xCase studies.
700 10 $aWestfall, Ralph L.
700 10 $aStasch, Stanley F.