| Record ID | marc_records_scriblio_net/part15.dat:152636499:800 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part15.dat:152636499:800?format=raw |
LEADER: 00800cam 22002538a 4500
001 2005058610
003 DLC
005 20051208154249.0
008 051206s2006 enk b 001 0 eng
010 $a 2005058610
020 $a1403998965 (cloth)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415.15$b.M66 2006
082 00 $a658.8/27$222
245 00 $aMoment of truth :$bredefining the CEO's brand management agenda /$cAndreas Bauer ... [et al.].
260 $aHoundmills, Basingstoke, Hampshire ;$aNew York, N.Y. :$bPalgrave Macmillan,$c2006.
263 $a0602
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aProduct management.
650 0 $aBrand name products$xManagement.
650 0 $aChief executive officers.
700 1 $aBauer, Andreas.